Roel Timmermans – Medium

Roel Timmermans

Published in
Marketing is not Magic

Positioning: Why Most Brands Fail (And How to Win)

Find the right white space for your brand.

1d ago

Positioning map

1d ago

Look-Alike Audiences

The Secret Weapon Smart Marketers Don’t Talk About Enough

Mar 21

Look alike audience behind original customer.

Mar 21

Published in
Marketing is not Magic

The Psychology of Small Steps

How Tiny Commitments Lead to Big Changes

Mar 6

The Psychology of Small Steps

Mar 6

Troika Consulting:

The 7-Minute Solution to Your Toughest Work Challenges

Mar 4

Troika Consulting:

Mar 4

The Truth About Getting Noticed in the C-Suite

You Have to Sell Marketing to the Business

Feb 28

Marketer presenting his results to C-suite peers.

Feb 28

Published in
Marketing is not Magic

Why IKEA has Cheap Hotdogs &🍦

The Peak-End Rule: Why Your Last Impression Matters More Than You Think

Feb 12

Soft serve ice cream

Feb 12

Published in
Marketing is not Magic

Would you Trust a Brain Surgeon Wearing Flip-Flops?

The Hidden Psychology Behind Why We Trust Doctors in White Coats and Pay Premium for Apple Products

Feb 11

Person on the left with a halo, person on the right with horns

Feb 11

Published in
Marketing is not Magic

The Identity Illusion: Why You Really Buy What You Buy

Feb 10

Feb 10

Published in
Marketing is not Magic

The Dark Psychology of ‘To Be Continued’ That Netflix Doesn’t Want You to Know

Feb 7

Netflix screenshot: “are you still watching?”

Feb 7

Published in
Marketing is not Magic

Most brands are lying to you about loyalty.

They’ll tell you it’s about points, apps, and rewards programs.

Feb 6

Most brands are lying to you about loyalty.

Feb 6

Roel Timmermans

Roel Timmermans

Driver of Human 1st Culture in Brand Marketing.

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