Roel Timmermans – Medium

Roel Timmermans

Published in
Marketing is not Magic

Positioning: Why Most Brands Fail (And How to Win)

Find the right white space for your brand.

3d ago

Positioning map

3d ago

Look-Alike Audiences

The Secret Weapon Smart Marketers Don’t Talk About Enough

Mar 21

Look alike audience behind original customer.

Mar 21

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Published in
Marketing is not Magic

The Psychology of Small Steps

How Tiny Commitments Lead to Big Changes

Mar 6

The Psychology of Small Steps

Mar 6

Troika Consulting:

The 7-Minute Solution to Your Toughest Work Challenges

Mar 4

Troika Consulting:

Mar 4

The Truth About Getting Noticed in the C-Suite

You Have to Sell Marketing to the Business

Feb 28

Marketer presenting his results to C-suite peers.

Feb 28

Published in
Marketing is not Magic

Why IKEA has Cheap Hotdogs &🍦

The Peak-End Rule: Why Your Last Impression Matters More Than You Think

Feb 12

Soft serve ice cream

Feb 12

Published in
Marketing is not Magic

Would you Trust a Brain Surgeon Wearing Flip-Flops?

The Hidden Psychology Behind Why We Trust Doctors in White Coats and Pay Premium for Apple Products

Feb 11

Person on the left with a halo, person on the right with horns

Feb 11

Published in
Marketing is not Magic

The Identity Illusion: Why You Really Buy What You Buy

Feb 10

Feb 10

Published in
Marketing is not Magic

The Dark Psychology of ‘To Be Continued’ That Netflix Doesn’t Want You to Know

Feb 7

Netflix screenshot: “are you still watching?”

Feb 7

Published in
Marketing is not Magic

Most brands are lying to you about loyalty.

They’ll tell you it’s about points, apps, and rewards programs.

Feb 6

Most brands are lying to you about loyalty.

Feb 6

Published in
Marketing is not Magic

Top Rebranding Strategies for Successful Brand Revitalization

Ever walked past a store and thought, “Wait, when did they change their logo?”

Feb 5

CEO explaining to marketing team he has an amazing idea.

Feb 5

Published in
Marketing is not Magic

Think a blurry product pic is good enough for sales?

Product Photography Tips That Boost Sales

Jan 23

Product photography zoom out vs. zoom in

Jan 23

Published in
Marketing is not Magic

URL Optimization for E-Commerce

Boost Your SEO and User Experience

Jan 22

URL Extension

Jan 22

Published in
Marketing is not Magic

The Brutal Truth About Your Employer Brand

And Why It’s Costing You Millions

Jan 21

Companies stating: “We’re all family here”

Jan 21

Published in
Marketing is not Magic

Omnichannel Retailing: Revolutionizing the Shopping Experience for Increased Customer Satisfaction

Jan 13

Omnichannel Retailing: Revolutionizing the Shopping Experience for Increased Customer Satisfaction

Jan 13

Published in
Marketing is not Magic

How to Create a Memorable Brand Name

A how to on the beginning of your Brand

Jan 9

Secret Sauce pouring

Jan 9

Published in
Long. Sweet. Valuable.

Building a Genuine Personal Brand: Avoiding the Resume Trap

Jan 9

Someone bragging about being the best marketer in the world

Jan 9

Published in
Marketing is not Magic

Essential Ad Copywriting Tips for Increasing PPC Engagement and Conversions

Jan 2

Essential Ad Copywriting Tips for Increasing PPC Engagement and Conversions

Jan 2

Published in
Marketing is not Magic

What Salt has to do with the Art of Storytelling?

Proven Techniques for Copywriters

Dec 19, 2024

Ads everywhere

Dec 19, 2024

Published in
Marketing is not Magic

Measuring and Analyzing Brand Performance Globally

Quick guide for Brand Marketers

Dec 19, 2024

The top 5 most valuable brands of 2024

Dec 19, 2024

Roel Timmermans

Roel Timmermans

Driver of Human 1st Culture in Brand Marketing.

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