What if Big Corporate was a person?

And you could have a drink at the bar together,…

• What would you ask?
• What would you drink?
• Who would pick up the tab?

Image generated with Leonardo.ai for illustrative purpose

I’ve worked in big corporates for a good decade. Over time I’ve had my fair share of ups and downs in terms of perception of them.

“Ooo, look. It’s looking back at me”

When you’re fresh into a new marketing role the big brands are super interesting:

• You’ve known them for years,
• You have their products,
• You recall their ads.

Now you get to work for them:

• Big budgets,
• Seems exciting,
• Big learning and earning potential.

Not all glitter and rose gold

Over time you also see that is not all glitter, unicorns and rainbows. It comes with stress, budget requests, a million meetings daily, approval dispair and more politics than most nations.

Perhaps you even get to see the fact that really their main focus is not to build the most awesome brand out there, with products everyone loves. But no, they need good next quarter bottom line results.